Careful situations and unusual scenarios are no stranger to public relations consultant Philip Chang. Philip’s experience spans nearly all aspects of business-to-business (B2B) and business-to-consumer (B2C) communications — including crisis management. Corporates and personalities who need to tell their side of the story turn to him thru Carbon, the consultancy for Talent he co-founded.
A media strategist by mark, Philip’s professional focus is the impact and use of discussion as a strategic business function. Including, behavioral reinforcement, and the integration of traditional, digital, social, and mobile mediums in contemporary marketing and reputation building initiatives.
Representative clients include: GE Capital, ConAgra Foods, HSBC, Kimberly-Clark, Roche Pharmaceuticals, Verizon Wireless, Volvo, and Wendy’s.
Philip was Director and part of the Senior Team at Cushman/Amberg in Chicago. The firm was formerly, and best known as Aaron D. Cushman & Associates, one of the first national public relations firms in the U.S. He also held posts at global agencies Ketchum and Edelman, as a U.S. congressional campaign advisor and speechwriter, and at the Indiana University School of Medicine.
Publications that have quoted Philip as a subject matter expert include: the Wall Street Journal, National Public Radio, and Investors Business Daily. His teams have also been awarded national honors by PR Week magazine and the Public Relations Society of America.
Philip is a graduate of Indiana University‘s Kelley School of Business, School of Global and International Studies, and The Media School.
He majored in finance, international studies, and journalism, and currently serves as an alumni advisor to The Media School.